Golf Factory

The Golf Factory is a golf shop based in the North East. Their offering spans both selling new & used golf equipment as well as buying used golf equipment for resale. Their ultimate goal is to become the no.1 choice golf shop in their coverage drivetime area as well as growing their market share in the whole UK market. They are best known locally for their exceptionally high standards of quality in equipment and service, for affordable and competitive prices.

challenge.

Having two different areas of the business, we needed to focus on not only generating volume of purchases at a profitable ROI but we needed to build a lead generation strategy for their pre-owned purchase division.

Project 1 – Sales: Increase volume and avg. basket value of golf equipment sales & enquiries. Ensure Paid Social drives a return on investment.

Project 2: Traffic: Increase the no. of website visitors to raise awareness of their brand, with a focus on the North East to become the dominant golf retailer in the area. As part of this, raising awareness that they also BUY (not only sell) pre-owned golf equipment with existing customers and returning users.

solution.

To achieve our goals we set our Facebook campaigns up to target all stages throughout the customers buying journey (to generate not only traffic, but sales too). From Facebook users who were unaware of The Golf Factory, right through to website cart abandons & driving repeat purchasers with a loyal customer base. 

Utilising the available ‘Interest Audiences’ within Facebook we were able to target people who have shown an interest in ‘Tiger Woods’ ‘The Masters’ etc. in their local coverage area.

To compliment the above we promoted the company USPs focusing on their unbeatable prices. And who doesn’t love a pun? Our golfing pun related ads are gaining the best traction  with the market, setting them above competitors whose generic ads appear fatigued.

results.

48.01%

increase in website
sessions since FB went live

571

leads driven
by Facebook

x 8.71

ROI driven by Facebook
since going live

delivered by

Rob Buchan

Paid Media Executive

Rob joined the DNRG family back in August 2019 after working for Confused.com in Cardiff for 6 years. As a Paid Media Executive, he manages multiple paid media campaigns across Facebook, Instagram, and LinkedIn for the agency. Rob also has experience with Programmatic Advertising and Display Marketing.

You will find Rob supporting all of our Social clients on a daily basis, ensuring all elements of their campaigns are on point, running efficiently & driving as many leads as possible. His creativity and diligent campaign management ensure our Social clients always receive the best possible results & service.

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