Our cost per lead from Google Ads has fallen from around £25 to £11 while the actual amount of leads has doubled. Display advertising costs have dropped from around £2.50 per click to now only £0.08 per click. Overall, our total cost per lead is down from £50 to £8 which is incredible.

Conversion rate optimisation (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out an enquiry form, calling you, buying a product or becoming customers, or otherwise.
Our CRO calculator will provide you with real-time figures on how CRO can increase your leads and sales.
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