paid social.

Right at the top of the marketing funnel is brand awareness and if done well will kick start your digital marketing strategy. If people don’t know about you, they cannot buy from you! It’s as simple as that. Businesses need to access new audiences and generate interest with relevant consumers, paid search gives you the opportunity to do this.

Generate new business whilst expanding your presence on social media. Our team can set up lookalike audiences which are generated by matching your existing customers with audiences who have matching interests on Social Media. That means you’re getting in front of a new audience who has the same brand affinity as people you know bring you the best return. We’re also able to identify users who are in-market & hot to buy from companies like you based on their engagement, behaviour & searches across Facebook.

As retailers shift to an online presence, recently accelerated by Covid-19, you need to make sure you are using all of the tools in your digital toolbox which includes paid social for eCommerce. Think of social media being your replacement for footfall traffic; your shop front has to be looking good and in a great location based on the audience you are trying to attract.

Life can be busy and is often very distracting which means that users sometimes leave websites before converting. Is your marketing campaign set up to remarket these clients? If not, we can help. Through focused and segmented remarketing we ensure you can reach your most loyal customers when they’re due for renewal or looking to purchase an alternative product/service from you. We can even drill down into abandoned cart users to make sure we bring them back to site to complete their purchase.

Social media is no longer just about likes, comments and shares but generating quality leads too. Lead generation is at the heart of what we do here at DNRG. We consider ourselves specialists in the service industry and when it comes to lead generation, paid social plays a pivotal part in cross channel strategies. Success in online marketing no longer relies on a one click to conversion model. You can gain value from every single click & include multiple touchpoints to pull a user their journey with your brand.

At Digital NRG transparency is key with all of our customers and their results. We work with 1000’s and small and medium sized businesses all over the United Kingdom which is why we understand the importance of accurately measuring the impact of your advertising spend. Our paid social reports will tell you how many clicks, leads and phone calls your campaigns have generated so you can understand where your advertising budget is being spent.

Dynamic remarketing is a proven strategy for any eCommerce client looking to drive revenue. You will achieve exceptional conversion rates by serving content personalised to each of your website visitors. Through data feed setup & optimisation with the experts at Digital NRG we can make sure that a potential customer’s shopping experience with your business is seamless, even if they leave before making the purchase.

The team will help you generate a profitable return as well as improve your brand awareness. Paid Social is all about return on investment and with unparalleled control over the type of customers you can target and when you can target them. we can construct your campaigns to drill into the audiences that matter. From whether they’re hot to buy or higher up in your sales funnel, that control means Paid Social can positively contribute to all business objectives.